In the early months of the year, it’s natural to look ahead and figure out how we can do things better. But “better” is such a broad term! Especially when you want to make “better” your business, or your recreation, or your family life… where the heck do you start?
Take local tourism, for example. What is it about this area that draws folks? Obviously, there’s the scenery, but there’s also the local people and the unique perspective they offer; the relatively unhurried manner in which life moves out here in Wyoming, especially when you compare it to the rush-rush of “civilization” in the big city. It makes you realize that the world is bigger than just the four walls of our offices and the four wheels of our vehicles. There’s the wildlife, the sights and smells of the sage on the rolling hills. There’s the rodeo, the river rafting, the museums, and all the other activities and attractions that are so specific to our location. I once asked a group of folks what they liked most about Wyoming, and one gal said that she and her husband got married here because there is no waiting period in this state!
While most of the visitors to our neck of the woods come between June 1 and September 15, the last couple of years have seen an increase in the number of people who decide to take their trips either in April or clear into October – it’s less crowded, and the weather is (usually) still cooperative. While many of the attractions aren’t open during that time, the basics remain: good food, good folks, great scenery, excellent wildlife viewing, and the slowed-down way of life that’s unique to this least-populated state in the nation.
Next week there’s going to be a gathering of folks from the local communities to talk about just these things – what do the local merchants, restaurateurs, city leaders and others who depend on tourism need in order to make this “shoulder season” more enticing to visitors? It should be a lively discussion, and promises to bring out the creative juices in those who promote the region – and find ways to show off the “better”!
I’ll let you know what they come up with…
Until next time, I’ll be… lovin’ life in Buffalo Bill’s Country!
Corrie N. Cody